Modules
Main characteristics of the different sample pools
SOCIO DEMOGRAPHIC PROFILE
Age, Gender, Sex, Education, Employment, Expertise, …
VIDEOGAME USAGE
Game types, frequency of play, duration, modalities, motivation, …
ESPORTS KNOWLEDGE
General, qualification, perception, level of interest, consumption, …
BRANDS & ESPORTS
- Awareness of esports sponsor brands
- Contribution of known esports devices to brand image
- Credibility and legitimacy of sponsor brands in esports
- Expectations of the players towards the brands
- ...
MEDIA CONSUMPTION
- Type of media
- Modalities
- Frequency
- Availability
- ...
Unique attributes of each sample of the surveyed individuals.
ESPORTS KNOWLEDGE
Level of practice, variety in participation, viewership, correlation between sports and esports, …
FOCUS on FILM
Interest in film, practical, media & monitoring, consumption, correlation between film and esports, …
FOCUS on MUSIC
Interest in music, practical, media & monitoring, consumption, correlation between music and esports, …
COMPUTER & HARDWARE
- Purchase habits for computer and hardware
- Awareness of computer & hardware launches
- Preferred computer brands
- ...
FOCUS CATEGORIES
- Multiplayer Online Battle Arena
- Battle Royale
- Sim Racing
- First Person Shooters
- Fighting Games
- Card Games
- Virtual Cycling
- ...
FOCUS GAMES
- Call of Duty
- Fortnite
- Rocket League
- Legends of Runeterra
- COD: Mobile
- League of Legends
- Rainbow Six: Siege
- NBA 2K
- COD: Warzone
- Overwatch
- Brawl Stars
- Starcraft II
- CS:GO
- Valorant
- Teamfight Tactics
- World of Warcraft
- DOTA 2
- PUBG
- PUBG Mobile
- SMASH Bros
- FIFA
- Street Fighter V
- ...
