Modules
Main characteristics of the different sample pools

SOCIO DEMOGRAPHIC PROFILE
Age, Gender, Sex, Education, Employment, Expertise, …


VIDEOGAME USAGE
Game types, frequency of play, duration, modalities, motivation, …


ESPORTS KNOWLEDGE
General, qualification, perception, level of interest, consumption, …



BRANDS & ESPORTS
- Awareness of esports sponsor brands
- Contribution of known esports devices to brand image
- Credibility and legitimacy of sponsor brands in esports
- Expectations of the players towards the brands
- ...
MEDIA CONSUMPTION
- Type of media
- Modalities
- Frequency
- Availability
- ...
Unique attributes of each sample of the surveyed individuals.

FOCUS on SPORTS
Level of practice, variety in participation, viewership, correlation between sports and esports, …


FOCUS on FILM
Interest in film, practical, media & monitoring, consumption, correlation between film and esports, …


FOCUS on MUSIC
Interest in music, practical, media & monitoring, consumption, correlation between music and esports, …


COMPUTER & HARDWARE
- Purchase habits for computer and hardware
- Awareness of computer & hardware launches
- Preferred computer brands
- ...

Focus Categories | |||
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MULTIPLAYER ONLINE BATTLE ARENA | BATTLE ROYALE | SIM RACING | FIRST PERSON SHOOTERS |
FIGHTING GAMES | CARD GAMES | VIRTUAL CYCLING | … |
Focus Games | |||
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