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Modules

Main characteristics of the different sample pools

module1-1

SOCIO DEMOGRAPHIC PROFILE

Age, Gender, Sex, Education, Employment, Expertise, …

module1-2

VIDEOGAME USAGE

Game types, frequency of play, duration, modalities, motivation, …

module1-3

ESPORTS KNOWLEDGE

General, qualification, perception, level of interest, consumption, …

BRANDS & ESPORTS

  • Awareness of esports sponsor brands
  • Contribution of known esports devices to brand image
  • Credibility and legitimacy of sponsor brands in esports
  • Expectations of the players towards the brands
  • ...

MEDIA CONSUMPTION

  • Type of media
  • Modalities
  • Frequency
  • Availability
  • ...

Unique attributes of each sample of the surveyed individuals.

module3-1

FOCUS on SPORTS

Level of practice, variety in participation, viewership, correlation between sports and esports, …

module3-2

FOCUS on FILM

Interest in film, practical, media & monitoring, consumption, correlation between film and esports, …

module3-3

FOCUS on MUSIC

Interest in music, practical, media & monitoring, consumption, correlation between music and esports, …

COMPUTER & HARDWARE

  • Purchase habits for computer and hardware
  • Awareness of computer & hardware launches
  • Preferred computer brands
  • ...
Focus Categories
MULTIPLAYER ONLINE BATTLE ARENABATTLE ROYALESIM RACINGFIRST PERSON SHOOTERS
FIGHTING GAMESCARD GAMESVIRTUAL CYCLING…
Focus Games
CALL OF DUTYFORTNITEROCKET LEAGUELEGENDS OF RUNETERRA
CALL OF DUTY: MOBILELEAGUE OF LEGENDSRAINBOW SIX SIEGENBA 2K
CALL OF DUTY: WARZONEOVERWATCHBRAWL STARSSTARCRAFT 2
CS:GOVALORANTTEAMFIGHT TACTICSWORLD OF WARCRAFT
DOTA 2PUBGPUBG MOBILESMASH BROS
FIFASTREET FIGHTER V…

Additional focus games might be possible depending on the region.