Modules
Main characteristics of the different sample pools
BRANDS & ESPORTS
- Awareness of esports sponsor brands
- Contribution of known esports devices to brand image
- Credibility and legitimacy of sponsor brands in esports
- Expectations of the players towards the brands
- ...
MEDIA CONSUMPTION
- Type of media
- Modalities
- Frequency
- Availability
- ...
Unique attributes of each sample of the surveyed individuals.
COMPUTER & HARDWARE
- Purchase habits for computer and hardware
- Awareness of computer & hardware launches
- Preferred computer brands
- ...
| Focus Categories | |||
|---|---|---|---|
| MULTIPLAYER ONLINE BATTLE ARENA | BATTLE ROYALE | SIM RACING | FIRST PERSON SHOOTERS |
| FIGHTING GAMES | CARD GAMES | VIRTUAL CYCLING | … |
| Focus Games | |||
|---|---|---|---|
 CALL OF DUTY |  FORTNITE |  ROCKET LEAGUE |  LEGENDS OF RUNETERRA |
 CALL OF DUTY: MOBILE |  LEAGUE OF LEGENDS |  RAINBOW SIX SIEGE |  NBA 2K |
 CALL OF DUTY: WARZONE |  OVERWATCH |  BRAWL STARS |  STARCRAFT 2 |
 CS:GO |  VALORANT |  TEAMFIGHT TACTICS |  WORLD OF WARCRAFT |
 DOTA 2 |  PUBG |  PUBG MOBILE |  SMASH BROS |
 FIFA |  STREET FIGHTER V | … |
