home - Insightful

Esports & Gaming Market Research

No decent marketing plan or strategy can be setup without the reliable numbers to back it up. Most current research companies only have global data and an emphasis on trends and projections. That is not what Insightful is about: we have factual numbers at an unprecedented granular level on which our partners and customers can rely to create an appropriate strategy to enter the gaming and esports world.

Our mission

Our goal is to enable and support our customers to make informed decisions about the esports market based on in-depth reliable data with a focus on accuracy, facts and transparency. Understand the narrative, captivate your audience and create the right strategy based on the ultimate insights.

Objective of the Study

To understand the importance of esports, we need to analyze the industry’s reputation, image, engagement and consumption levels among esports athletes.

We will also identify the various stakeholders’ influence on the market in terms of media, games platform, network, player, teams, sponsors, ….

Market Research

From attending tournaments to watching and following through various media.

Modules

Main characteristics of the different sample pools. Unique attributes of each sample of the surveyed individuals.

Regions

Our data and insights currently include 20 countries. We are actively adding new regions.

Case Studies

Case Study

PLAYSTATION FRANCE: COMMUNICATION STRATEGY

PlayStation France decided to change their communication strategy and wording from ‘’esports’’ to ‘’ jeu compétitif’’ due to our research showcasing a higher acceptance rate by the mainstream and focused demographic.

Case Study

DUTCH LEAGUE OF LEGENDS PLAYERS

The PSV Football club started investing in esports, more specifically ‘’League of Legends’’, after our market studies gave conclusive data about the local youth in the province of Noord-Brabant.

56% between the ages of 20 and 34*
14% located in the Province of Noord-Brabant
83% actively employed
11% student*
19% employed in ICT
20% play videogames daily

* Minimum age of the survey was 16 years old

Case Study

AUDI AUTOMOTIVE: DEALER TOUR

The Audi dealer tour will be based around NINTENDO Mario Kart after receiving insights that 1 out of 5 people in Belgium plays or has played Mario Kart.

The provided insights has also shaped the online and offline esports presence of Audi Automotive in 2021 with league and event sponsorships.

19% of the Belgian population plays or has played Mario Kart
One of the most successful videogame franchises in history
Target demographic of young drivers

Testimonials

"DDB FTW is the first global network agency for esports and gaming, and our mission is to help brands leverage this exploding cultural revolution. And while gaming is global, markets are local and big picture research doesn't work for us. We need deep regional insights. We need an unfair advantage, and that's exactly what our partnership with Insightful gives us and our clients - a direct link to the emotional hot-buttons of gamers and esports fans on a local level."

"Gaming and esports is not only about new channels. It’s about new cultures and new communities. Therefore, it’s important to truly look deeply into numbers, patterns and insights beyond ordinary hype stats with generic parameters. Good research validates assumptions, but great research explores insights. It’s not only about „why“ we should pursue esports and gaming. We have understood this by now. It’s really also about the WHO, WHAT and HOW! This is what Insightful does It’s about actions and not only theory. "